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Acai, a superfood

Jul 10

The term “superfood” has no governmental mandates, but is loosely defined as a natural food product that is “power packed” – meaning it is dense in nutrients, is loaded with antioxidants and has a higher level of associated health benefits…

Superfoods! It’s a wonderful word, full of promise and delight. Heck, even Oprah & Forbes have a top 10 superfoods list, engaging consumers with information on foods they suggest for optimum healthy lifestyles. Saying it sounds good for you and makes you feel healthier and more empowered with every breath. The benefits are endless, but the perception is legendary. How does that perception translate into strategic positioning for your clients, as the word itself is somewhat nebulous and has been built on perception? Can anyone raise their hand and truly say why a particular superfood should be part of a consumer’s healthy lifestyle, or better yet – an integral ingredient in a client’s new product launch (millions of $ at stake by the way, no pressure). Point is, the conceptual point of difference is always more difficult and expensive to create.

Current top superfood mentions making headlines are: pomegranate, blueberries, citrus, acai, goji berry, noni, flaxseed, dark chocolate and red tea.

– Definition: The Acai (ah-Sa-ee) fruit is often referred to as the Super Berry. This delicious dark fruit is an all natural energy berry from the Amazon acai palm. It has the highest ranking orac score (orac being the measure of the antioxidant power) of any fruit in the world with by far the highest antioxidant values of any fruit known!
– Benefits: This little berry is one of the most nutritious and powerful foods in the world. Greater energy/stamina, boost your immune system, improved mental focus, gives you energy, helps maintain a healthy cardio vascular system, one of the richest nutritive fruits in the world, very low sugar content for a fruit, aids in cleansing and detoxifying your body, improved digestion, helps you to sleep better.

Full Article @ FoodIQ – July 10, 2007

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