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Posts from February, 2008

Steaz Energy Drinks

Feb 28

Steaz Energy Drink

Energy drinks have made their rounds, some are amazingly popular, some aren’t. Some spend millions upon millions in advertising, some seem content filling in a small niche. However, a majority of the time these refreshments aren’t good for you. Steaz (http://www.steazenergy.com) is here to change that.

Straight out of their mission statement, “…the world’s first functional energy drink with respect for the community and the environment.” Ingredients include Ceylon green tea from Sri Lanka, acai berry from Sambazon, Guayaki Yerba Mate and a touch of organic Guarana. Oh yea, we can’t forget the pure sugercane juice – the icing on this “kick in the pants” energy drink.

Antioxidant overdose?

Feb 17

Something I’ve heard mentioned a time or two when talking about high antioxidant foods such as the acai berry is the possibility of an antioxidant overdose. I simply brushed the thought aside under the “too much of a good thing, can in fact, be a bad thing” mentality. Afterall, how can a food nicknamed the super berry possibly be a bad thing? I know quite a few people who include acai and other high antioxidant foods in their diet and haven’t ever heard anything negative. After some reading into the subject I figured it was about time to get an explanation on this site – and it all revolves around free radicals.

Antioxidants and Free RadicalsAntioxidants are good because they have the potential to give away an electron. Substances with unpaired electrons can be dangerous to the human body, damaging cells in the nearby area. That potentially harmful substance in need of one more electron is called a free radical. Antioxidants donate the electron and that nasty free radical is neutralized. Now, you’d think all is well – problem averted. Wrong! When an antioxidant donates an electron, well now it’s one electron short and it too becomes a free radical. For example, Vitamin C is an antioxidant, but after it donates it’s electron it becomes an ascorbyl radical – which can be harmful in excess. The solution? Have another type of antioxidant handy. Glutathione has the ability to donate an electron to ascorbyl radical, turning it back into beneficial Vitamin C. Of course, you guessed it, you’re body is left with a Glutathione radical.

The solution to this seemingly endless problem? In the end, neutralizing free radicals is healthy for the body, but every antioxidant has the potential to become another type of free radical. At the end of the day it is important to have a natural, balanced diet providing antioxidants from many sources. Blueberries, pomegranate and of course the acai berry are all great sources. Some of the most concentrated antioxidants come from dark pigmented fruits – you’ve probably heard the rule, the darker the fruit, the better it is for our health.

VeeV is carbon neutral – the first acai berry spirit

Feb 12

As a related follow up to my Food miles vs personal health (Feb 6) post, when I saw this press release I knew instantly it was the topic of my next post.

VeeV, the maker of an Acai-Blueberry vodka, has been certified carbon neutral by Climate Clean LLC. This makes VeeV the first U.S. alcohol company to be completely carbon neutral.

“Since VeeV’s inception in 2007, our effort has consistently been to provide consumers with a better way to drink: both literally, as a product, and environmentally, as a company fully committed to protecting the planet. We have always strived to minimize our carbon footprint, and are proud to become the first spirits company to achieve carbon neutral certification,” said VeeV founding partner Courtney Reum. “Partnering with Sambazon on The Sustainable Acai Project in Brazil ensures the money goes right back to the Rainforest where Acai comes from,” explains Reum. “The goal is to provide sustainable, organic Acai through our farming partnerships, and to promote the alignment of corporate and governmental policies with conservation efforts.”

The question is, does VeeV take into consideration the distance it’s ingredients have to travel? We’ll see…

Press release

New acai-blueberry protein bar by Detour

Feb 10

On January 23rd Detour released it’s newest protein bar, called the Detour Yoga Bar. This new bar comes in two flavours, Blueberry Acai and Peach Mango. An excerpt from their press release:

“Nutrition bar company Forward Foods, LLC, the maker of the award-winning Detour(R) bar, today announced the addition of the Detour Yoga Bar(TM) to its line of activity-based protein bars. The new Yoga Bar includes lemon balm to help alleviate stress and promote a sense of calm while supporting strong, flexible muscle development with 11 grams of high-quality protein. Available in two fresh fruit flavors — Blueberry Acai and Peach Mango — the new Detour Yoga Bar joins the line of Detour Runner, Detour Biker and Detour Core Strength Bars.”

One more product out there containing the benefits if acai. It’s a good thing Sambazon is increasing production as more of these types of products pop up sporting the “new” acai flavour!

Food miles versus personal health?

Feb 06

The acai berry has been found to help numerous ailments, make people feel better, increase energy, etc. This all comes at a time when people are becoming more and more of their diet and personal health. However, there is also the “green” effort. Celebrities drive fuel efficient cars and throw solar panels on their roofs, whether it’s a move to improve reputation and gain publicity doesn’t really matter – if they’re helping the environment, who cares? But what about this amazing little purple berry that has to be transported from Brazil right when “food miles” is starting to pick up steam. Retailer Tesco, for example, puts carbon footprint information on the packaging of some of their products.

Datamonitor consumer analyst Michael Hughes told FoodNavigator.com: “Consumers are more concerned about their own individual needs than the environment.” Is the distance the acai berry has to travel acceptable? How much pollution is it generating? And do the benefits outweigh the drawbacks? Carbon emissions versus personal health?