VeeV is carbon neutral – the first acai berry spirit
Feb 12
As a related follow up to my Food miles vs personal health (Feb 6) post, when I saw this press release I knew instantly it was the topic of my next post.
VeeV, the maker of an Acai-Blueberry vodka, has been certified carbon neutral by Climate Clean LLC. This makes VeeV the first U.S. alcohol company to be completely carbon neutral.
“Since VeeV’s inception in 2007, our effort has consistently been to provide consumers with a better way to drink: both literally, as a product, and environmentally, as a company fully committed to protecting the planet. We have always strived to minimize our carbon footprint, and are proud to become the first spirits company to achieve carbon neutral certification,” said VeeV founding partner Courtney Reum. “Partnering with Sambazon on The Sustainable Acai Project in Brazil ensures the money goes right back to the Rainforest where Acai comes from,” explains Reum. “The goal is to provide sustainable, organic Acai through our farming partnerships, and to promote the alignment of corporate and governmental policies with conservation efforts.”
The question is, does VeeV take into consideration the distance it’s ingredients have to travel? We’ll see…
