The super premium juice industry grew from 2006 to 2007 from a $587 million dollar industry to a $662 million dollar industry. That’s two strong years for an industry I believe has even more potential. But what is a super premium juice? As explained by the Beverage Marketing Association:

“The superpremium sub–segment includes fresh packaged juice, which is 100% (or very close to 100%) fruit juice that is bottled in single–serve containers and shipped fresh (or lightly pasteurised) rather than reconstituted from concentrate or chemically preserved. These juices are generally more perishable than ‘regular’ juices, although marketers have worked to improve their shelf life.”

The shorter shelf life does pose some problems. A couple weeks ago at a local grocery store I noticed one of my favorite acai juices, Tropicana Pure Acai Rasberry, was being heavily discounted. The reason? All 24 bottles on the shelf were to expire the next day. Of course this was a windfall for me, as I picked up a couple bottles and went on an acai binge, but I hope that doesn’t mean the product is going to end up found exclusively at “specialty” grocery stores along with their “specialty” pricing.

Finishing the 200-yard butterfly in 2:08:16 is no small feat, nor is holding eight All-America designations in the 100- and 200-yard butterflies and the 200 individual medley. Vanessa Williamson has set college records and has won the NESCAC chamionship. After a rigorous training schedule didn’t result in making the US Olympic Swim team, Vanessa is now helping to coach swim teams at Hebron Academy and St. Dominic Regional High School, working with children at Temple Shalom nursery school, and now working toward her goal of teaching autistic children. A firm believer in the health benefits of MonaVie, this is what Vanessa has to say…

“Since I’m going to have kids at a later age then, say, my mom did, I want to be able to live longer. There have been many studies on the acai berry and one concluded that it killed cancer cells in a laboratory. After my Dad died from sudden heart failure and my mom was diagnosed with skin cancer soon after, I knew that I needed to find something that was good to put in my body.”