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180 Energy – Blue with Acai

Sep 23

Blue with acai energy drinkA quote from states “If you are looking for an acai flavor you will be disappointed, but if you were just wanting a tasty energy drink this is fantastic.”

Blue with Acai has 120 calories, 31g of carbohydrates and reportedly 90mg of caffeine in an 8.2oz can; this product sits in the middle of the energy drink spectrum.

Many products decide to build from the hype of acai, or take the easy route and quote it as Oprah’s #1 superfood, or by quoting other popular sources. 180 Energy took a slightly different route and on their website actually talk about a tribe from the Brazilian Rainforest that held the secrets of the Acai Palm. This tribe understood that the acai berry had the power to revitalize the human spirit and to rebuild life from the inside out. Kudos to 180 Energy for throwing some history out there, but to me the message just doesn’t fit with the brand image.

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