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Coca Cola’s Vitamin Water under legal attack

Jan 16

Coca Cola's Vitamin Water - acai berry, pomegranate, blueberryA class action lawsuit has been filed against the Coca Cola Company over what the Center for Science in the Public Interest (CSPI) says are deceptive and unsubstantiated claims on its VitaminWater line of beverages. The CSPI nutritionists say the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles. Indeed, there are 125 calories in a 20 ounce bottle. The Vitamin Water product containing the acai berry, according to the label, claims to have triple antioxidants to help keep you healthy and fight free radicals. That triple threat consists of the acai berry, blueberry and pomegranate. On the nutrition label it says it containts “less than 1% juice”, which means the acai berry content really is next to nothing.

None the less, the name of the product is, afterall, “VitaminWater”. I don’t think anyone is expecting this stuff to contain high concentration of real juice. While the suger content is likely higher than one might expect, I don’t think a lawsuit is fully justifyable.

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