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Acai berry weight loss misconceptions

Feb 04

ABC News Acai Berry Weight LossSusan James writes on ABCNews.com that the acai berry is leaving people ripped off, and isn’t necessarily worth the effort or investment. I tend to disagree with this article, but not because I believe the acai berry performs weight loss miracles, but because the acai berry’s benefits have been taken out of context. In comparison with other foods, the acai berry has limited research behind it’s claims. Paul Gross, PhD, does have a study comparing the benefits of the acai berry with other foods, but I haven’t come across any reputable source saying the acai berry is a great weight loss tool. Even Dr. Oz and Dr. Perricone from Oprah’s television show didn’t claim the acai berry should be used as a weight loss supplement, and they can be attributed with a large part of the acai berries adoption across America.

Back to this ABC News article. In summary, a husband and wife purchase acai berry supplements online with expectations of loosing weight within the first week. There’s no talk of what the entire diet consisted of and there’s no talk of a fitness program – I suppose the weight is just supposed to disappear? No one in the real weight loss industry is going to tell you to take a supplement and expect to notice a difference in 1 week. What I do think they would tell you is to avoid simple carbohydrates, incorporate the right nutrients into the diet, and MAYBE, just maybe they might recommend some sort of excersize program.

“Of course, it’s marketing,” said GNC franchise owner Shakil Kazi, who sells a full line of acai antioxidants. His store does not promote them as weight loss products, yet people are constantly asking for the acai berry weight loss products.

“That’s what eight out of 10 of my customers are looking for — weight loss,” he said. “We can sell anything for weight loss. And if it works even just a little, it gets a million people in the stores.”

“It’s a really good sell,” he said of acai. “Many of our customers are looking for it after they see it on television and in magazines.”

It’s humerous how America can dial into this amazing Brazilian acai berry, associate it with the “fit, healthy” reputation Brazilians have and think that a capsule/supplement version of the same berry is going to help a country loose weight. It’s marketing at it’s best and lack of research on behalf of the consumers. Acai berry has some terrific benefits, but it has to be part of a healthy, balanced diet and active lifestyle before the full benefits are really seen. Just because a person takes acai supplements before they sneak in a fast food meal for the 4th time that week doesn’t mean they’re going to loose weight!

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