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Posts in ‘Acai berry news’

Oprah claims trademark infringement against acai berry products

Sep 20

Chances are as you browse the web you’ve been exposed to acai berry ads. Those ads have appeared on this website, and as I’ve witnessed, thousands upon thousands of other websites. There’s no argument that the acai berry seems to have some astonishing health benefits, and that good reputation can go a long way. That reputation definitely received a strong boost from Oprah and Doctor Oz when they featured the acai berry as a super food. This act led to a number of acai berry products to use their image and message within their marketing materials without the proper permission. This has led to Oprah and friends suing a number of acai berry product companies, and specifically, some of the marketing companies that promote their products. See Oprah.com for the official statement.

Oprah has every right to defend her corporate image. No company should claim or suggest that Oprah supports the benefits of their product. Oprah supports the acai berry as a food, she doesn’t support every product on the face of this planet that might happen to contain the acai berry.

A message to the consumer – just because you see a familiar face on a product doesn’t mean the product is “better”, and in this case, it doesn’t even mean the celebrity is aware of the product itself!

Maqui berry claims higher orac value than acai berry

Jun 05

As you notice on the below chart, the maqui berry claims a higher ORAC value than the acai berry. Learn more about ORAC scores and free radicals. In fact, it claims triple the ORAC score, and after other acai berry based products touted that same “3x the orac score” claim over blueberries, the trend continues. The question arises when you question the chart – there is no unit of measurement stated and it doesn’t cite any sources or supporting research. There’s a great conversation taking place on recent article on AcaiResource.com titled A Bottle of Juice = 12 Bottles of MonaVie where a similar claim has sparked debate.

Maqui berry orac score

The question arises – what ORAC value should we aim to reach on a daily basis?

Studies show that eating food with a high ORAC score will raise the antioxidant levels in the blood by 10% to 25%. Experts suggest that an ORAC score of around 5,000 units per day is necessary to have a significant effect on blood and tissue antioxidant levels. It would take about 8 to 10 brightly colored fruits and vegetables or dark greens to achieve this level, but a couple handfuls of blueberries will bring you closer to 6000 ORAC units.

Source: FeelingOustanding.com

The two last things worth noting are that, firstly, the ORAC value of a food can be affected by harvesting techniques, the aging of the food and how it is consumed and processed. It’s quite likely that the product marketers out there measure the ORAC values when they are at their peak, which might not be the case at the time we ingest them. Secondly, at what rate can the body absorb antioxidants? Can we reach a level where we simply stop benefiting? I haven’t been able to find much data on that question – if anyone out there has some insight into this please leave a comment!

MonaVie, the official juice of the Boston Red Sox

May 03

MonaVie is nothing new to the world of professional athletics. The NBA cleared MonaVie for use by NBA players, declaring it free of all banned substances. And now, for the second year in a row, the Boston Red Sox have declared MonaVie as their official juice. Of course, MonaVie is excited about the partnership – Dallin Larsen, Founder and President of MonaVie says:

“We are thrilled to be associated with the Boston Red Sox, it is no coincidence that we are partnering with a team that clearly demonstrates a dedication to achievement and a winning attitude.”

Even though MonaVie products are distributed through a multi-level marketing type of setup, it continues to gain momentum. Partnerships like this are perfect for the company – not only does it demonstrate the quality of the products, but it also helps maintain the corporate image of MonaVie since it’s always overshadowed by it’s MLM approach.

Skinny Water expands distribtion in the west

Mar 04

SKNY stock chartBack in May I wrote about Skinny Water and their expansion into 120 new locations in Philidelphia. Well, Skinny Nutritional is at it again, and this time they’ve struck a deal with Dr. Pepper / 7up Bottling of the West. This new agreement will make Skinny Water available in chains across California, Nevada, Idaho and Wyoming. Back in May their stock was sitting at 30-40 cents per share after a sharp climb – today it sits at 6 cents per share.

Celsius Beverage distribution expands

Feb 20

celsius beverages green tea acai raspberryCelsius Beverages will now be available in 56 New England Big Y stores. As Celsius becomes easier to find in some locations, the company relies on independent distributors to reach most of it’s locations. By the looks of their website, it seems like they’re open to almost anyone getting involved in selling the product. There are seven flavors, one of course is green tea raspberry acai. The others are lemon lime, ginger ale, cola, orange, wild berry and green tea peach mango. Borrowed from the Celsius website:

When you drink Celsius, your body benefits from the key minerals, calcium and chromium, as well as vitamin C, and B vitamins such as biotin, riboflavin, niacin, B6, and B12. Botanicals include three herbal extracts: guarana seed (for a longer lasting, better tasting caffeine), green tea leaf (optimized at 10% EGCG for the ideal metabolism boost), and ginger root (for improved digestion and circulation). Caffeine and botanical extracts are typically bitter, but our proprietary pasteurization technique masks this flavor and keeps the vital benefits, allowing us to stay away from sodas’ typical harsh chemical preservatives.

The result is Celsius – a delicious way to burn more calories with every sip.

If you’re interested in trying this product, use their store locator to find the store closest to you. Has anyone out there given any of these products a try? If so, please feel free to post your thoughts…