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Posts in ‘Acai berry news’

Belvedere IX, new acai vodka to be released!

Feb 07

Belvedere IX acai berry vodkaLaunched yesterday in a Los Angeles club, Belvedere IX Vodka is scheduled to be available in stores this spring. This vodka includes nine ingredients, including the acai berry. These also include ginseng, guarana, ginger, sweet almond, jasmine, eucalyptus, three cinnamon, and black cherry – next thing you know there will be a category for “health liquor” or “functional acohol”. Each ingredient is distilled separately and then blended with 100 proof Belvedere Vodka and artesian water.

Of course, as a world renown vodka brand you have to release a new product with a bang. For starters, they tasked a graffiti artist by the name of Andre Saraiva with the task of designing the label, which you see here. Then the vodka was released exclusively at My House in LA yesterday and will be available at more nightclubs this weekend. Not too many details floating around on how much acai berry is contained or what the process is – I’m sure more information will be available when Belvedere IX hits stores in the spring.

Acai berry weight loss misconceptions

Feb 04

ABC News Acai Berry Weight LossSusan James writes on that the acai berry is leaving people ripped off, and isn’t necessarily worth the effort or investment. I tend to disagree with this article, but not because I believe the acai berry performs weight loss miracles, but because the acai berry’s benefits have been taken out of context. In comparison with other foods, the acai berry has limited research behind it’s claims. Paul Gross, PhD, does have a study comparing the benefits of the acai berry with other foods, but I haven’t come across any reputable source saying the acai berry is a great weight loss tool. Even Dr. Oz and Dr. Perricone from Oprah’s television show didn’t claim the acai berry should be used as a weight loss supplement, and they can be attributed with a large part of the acai berries adoption across America.

Back to this ABC News article. In summary, a husband and wife purchase acai berry supplements online with expectations of loosing weight within the first week. There’s no talk of what the entire diet consisted of and there’s no talk of a fitness program – I suppose the weight is just supposed to disappear? No one in the real weight loss industry is going to tell you to take a supplement and expect to notice a difference in 1 week. What I do think they would tell you is to avoid simple carbohydrates, incorporate the right nutrients into the diet, and MAYBE, just maybe they might recommend some sort of excersize program.

“Of course, it’s marketing,” said GNC franchise owner Shakil Kazi, who sells a full line of acai antioxidants. His store does not promote them as weight loss products, yet people are constantly asking for the acai berry weight loss products.

“That’s what eight out of 10 of my customers are looking for — weight loss,” he said. “We can sell anything for weight loss. And if it works even just a little, it gets a million people in the stores.”

“It’s a really good sell,” he said of acai. “Many of our customers are looking for it after they see it on television and in magazines.”

It’s humerous how America can dial into this amazing Brazilian acai berry, associate it with the “fit, healthy” reputation Brazilians have and think that a capsule/supplement version of the same berry is going to help a country loose weight. It’s marketing at it’s best and lack of research on behalf of the consumers. Acai berry has some terrific benefits, but it has to be part of a healthy, balanced diet and active lifestyle before the full benefits are really seen. Just because a person takes acai supplements before they sneak in a fast food meal for the 4th time that week doesn’t mean they’re going to loose weight!

Tropicana Pur is no more

Jan 22

Back in March of 2007 I wrote a quick piece about a new acai product by Tropicana – Acai Raspberry juice. Shortly after writing about it, I saw it in stores and tried it. By the time I was done the bottle I can honestly say it didn’t take long to become my all time favorite juice. Of course OJ always has it’s place in the fridge, but as a person trying to cut caffeine out of my diet, I found that acai juice to fit in perfectly.

Then the juice started disappearing from stores. Systematically, one store at a time, it was being priced at clearence prices and then, eventually, no where to be found. I sent a note to Tropicana inquiring about the fate of Tropicana Pur juices and receives this reply.

Unfortunately, we are no long producing any of the Tropicana Pûr juices, including Raspberry Açai.  In the past, we had distributed this flavour in several markets; however it did not sell as well as we had hoped.  At this point, there are no immediate plans to reintroduce this product; however, you can be assured that I will forward your comments to the appropriate individuals at Pepsi-QTG Canada.

Did anyone else out there give this product a try while it was being produced? Did anyone enjoy this juice as much as I did? Bring back Tropicana Pur Raspberry Acai!

Super Berry is here to stay for 2009

Jan 19

While many claim the acai berry is all hype and no clout, Leah McGrath, the corporate dietitian for Ingles Supermarkets, records some of the new foods and trends we will be seeing more of this year. In that list is the acai berry.

Juice alert — While last year the pomegranate ruled the shelves and aisles, this year we’ll see new and different berries and fruits in our juices. Acai berries, the fruit of the acai palm, are native to the Amazon region and have been widely touted for their antioxidant properties. Goji berries come from China and Mongolia and also are a rich source of antioxidants, especially carotenoids which may be beneficial to the health of your eyes. Mangosteen fruit comes from Asia. The rind contains xanthones which may help prevent cancer. Don’t look for these fruits in the produce section as they either can’t be imported due to regulations or are too fragile, but you will find them as juice in Snapple juices.

Coca Cola’s Vitamin Water under legal attack

Jan 16

Coca Cola's Vitamin Water - acai berry, pomegranate, blueberryA class action lawsuit has been filed against the Coca Cola Company over what the Center for Science in the Public Interest (CSPI) says are deceptive and unsubstantiated claims on its VitaminWater line of beverages. The CSPI nutritionists say the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles. Indeed, there are 125 calories in a 20 ounce bottle. The Vitamin Water product containing the acai berry, according to the label, claims to have triple antioxidants to help keep you healthy and fight free radicals. That triple threat consists of the acai berry, blueberry and pomegranate. On the nutrition label it says it containts “less than 1% juice”, which means the acai berry content really is next to nothing.

None the less, the name of the product is, afterall, “VitaminWater”. I don’t think anyone is expecting this stuff to contain high concentration of real juice. While the suger content is likely higher than one might expect, I don’t think a lawsuit is fully justifyable.